Buttermilk

Objective:

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Buttermilk was experiencing rapid growth and needed to scale its team efficiently across multiple departments. However, the existing hiring process was slowing them down, leading to costly inefficiencies and long-term challenges. Time-to-hire was too slow, causing delays in filling critical roles and putting strain on existing teams. Their recruitment process was inconsistent and reactive, leading to poor hires that impacted performance and retention.

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On top of this, high agency fees were making recruitment increasingly expensive, and the admin burden of managing hiring internally was consuming valuable time and resources. Without a structured, scalable system in place, Buttermilk risked missing out on top talent and struggling to meet the demands of their ambitious growth plans.

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The goal was to completely transform their hiring approach—moving away from outdated, transactional recruitment methods and towards a proactive, cost-efficient, and scalable talent strategy.

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This meant:

→ Reducing hiring costs by eliminating reliance on expensive recruitment agencies.

→ Accelerating time-to-hire by streamlining processes and cutting out inefficiencies.

→ Improving hiring quality with a structured system to ensure candidates aligned with Buttermilk’s culture and growth goals.

→ Building a talent pipeline that allowed them to hire proactively instead of reactively.

→ Developing a structured intern academy to nurture junior talent and future leaders.

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By addressing these key challenges, the aim was not just to fill roles—but to create a hiring process that would support Buttermilk’s growth long-term, ensuring they had the right people in place to scale successfully.

Results:

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By overhauling Buttermilk’s hiring strategy, VIRAL delivered tangible results that transformed their recruitment process:

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→ 38 Creator Marketing hires, saving £250K+ in recruitment fees.

→ Time-to-hire significantly reduced, ensuring critical roles were filled faster.

→ Specialisms hired into: Client Services, Creator Services, Growth, Strategy, Creative, Data & Insights, Paid Media, HR, Operations, Finance.

→ Built & launched the Buttermilk STACKED Intern Academy to nurture junior talent.

→ +75% headcount growth, enabling Buttermilk to scale effectively.

→ 97% retention rate, proving the quality and cultural fit of hires.

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By eliminating costly inefficiencies and implementing a structured, scalable system, Buttermilk’s hiring became faster, smarter, and more cost-effective—ensuring they had the right people in place to drive long-term success.